WEEZLABS BLOG

“The Research Stage” is when we really get the ball rolling on your project.

In stage one, we took care of all the initial planning and laid the groundwork. Now, it’s time to dive headfirst into pre-development and making sure your app or website will be a success.

How do we do this? By immersing ourselves in research.

During “The Research Stage”, our pre-development team sets out to learn anything and everything we can about your target market – what they like, what they dislike, and what they choose to spend their money on.

We set up focus groups to get very specific feedback on your app or website from your ideal consumers. We enlist their opinion on everything we create – including wireframes, designs, and features.

We become experts on your competition. We evaluate their product’s design, features, and overall ease of use. We identify what they’re doing right, what they’re doing wrong, and what we are going to do better.

And then we apply all of the information, research, and data we’ve collected to make your project even stronger.

As you can tell, “The Research Stage” is a crucial part of developing your app or website. The information we collect now is what informs everything we do from this point forward, and it’s what ensures that your project will be a success.

Next up we’re going to talk about stage three, when we actually figure out how your app or website will work, and you get the opportunity to see what the user will experience from beginning to end.

Ready to get started? Get the details on the third stage of pre-development  right here.