January 12th 2015
Step Two to Develop Your App or Website: “The Research Stage”
“The
Research Stage” is when we really get the ball rolling on your project.
In stage
one, we took care of all the initial planning and laid the groundwork. Now,
it’s time to dive headfirst into pre-development and making sure your app or
website will be a success.
How do
we do this? By immersing ourselves in
research.
During
“The Research Stage”, our pre-development team sets out to learn anything and everything
we can about your target market – what they like, what they dislike, and what
they choose to spend their money on.
We set
up focus groups to get very specific feedback on your app or website from your
ideal consumers. We enlist their opinion on
everything
we create – including wireframes, designs, and features.
We
become experts on your competition. We evaluate their product’s design,
features, and overall ease of use. We identify what they’re doing right, what
they’re doing wrong, and what we are going to do better.
And then
we apply all of the information, research, and data we’ve collected to make
your project even stronger.
As you
can tell, “The Research Stage” is a crucial part of developing your app or
website. The information we collect now is what informs everything we do from
this point forward, and it’s what ensures that your project will be a success.
Next up
we’re going to talk about stage three, when we actually figure out how your app
or website will work, and you get the opportunity to see what the user will
experience from beginning to end.
Ready
to get started? Get the details on the third stage of pre-development
right here.