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Investing in Mobile App Development

Are you thinking about investing in a mobile app that will be available on Apple and Android operating systems? Many apps are developed without a significant amount of preliminary research and development, but taking the time to invest in the development stage of the process keeps costs under control and boosts the chance of success.

Organizing the Project
Start by determining the purpose of the app. A company that is developing a professional app may want to make the brand more recognizable, but brand awareness cannot be the main goal of an app. Providing users with a useful service or an entertaining way to pass the time could be broad goals to start off the development process.

With this goal in mind, the app development process can be organized. Invest in researching which demographic to target, how this demographic can be best reached through an app and how many features will be ideal to promote downloads of the app. While some app developers choose to add features after the app has been published, it is more difficult to get potential users to try out an app after it has been established that it did not initially have necessary features. Even if the features have been added, negative reviews related to the original version of the app could deter people from downloading the new version.

Remember that the development of an app is not complete until the app has been tested on all platforms on which it will be available. For example, testing the app on an iPhone to represent the Apple operating system is not enough; The app must also be tested on the iPad tablet to ensure it is operational on both platforms.

The Importance of App Marketing and Promotion
Investing in the development of an app gives a developer the opportunity to include a budget for marketing and promotion. Marketing should be considered before development even starts.

The name of the publisher is required when launching an app, so make sure that this name relates to the sector represented by the app. For example, a financial app should be published by a company or individual using a name that makes it apparent that the publisher is involved in finance.

For search ranking purposes in the applicable app store, the publisher should choose a title for the app that relates to the purpose of the app. Being visible in a major app store is also recommended for maximum exposure.

Choosing a Price Point
 
A number of factors should be taken into consideration when pricing an app.
- How much is the competition charging for similar features?
- How much did the app cost to develop?
- Is the target market small or large?
- Does the app provide value to the user?

A general rule when pricing an app is not to price it too low. It may seem like a good idea to price under a dollar and hope for high volume downloads, but this rarely happens. When developing a mobile app, remember that investing in research and marketing is more cost-effective than quickly publishing a bare bones app and adding features later.
Andrey Kudievskiy

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